Your AI agent’s new side hustle: social media manager

What it does

This repo is a modular catalog of AI agent skills that handle the full social media lifecycle, from audience targeting and content calendars to thread writing and performance analysis. It breaks marketing work into discrete, composable units meant to plug into Claude Code, Cursor, and other agents via the skills ecosystem. When paired with the BlackTwist MCP server, the skills can publish and pull analytics; otherwise they fall back to advisory mode, generating content and instructions for manual posting.

The interesting bit

The project treats social media management like software architecture: separation of concerns between strategy, creation, and analysis, with a shared foundation context that keeps tone and pillars consistent across every skill. It is essentially a well-organized layer of agent instructions, but the tight integration with an MCP server for actual publishing gives it teeth beyond typical “ChatGPT for Twitter” templates.

Key highlights

• Covers the full funnel: strategy, creation, repurposing, and analytics, not just post generation.
• Modular design means you can install only what you need, from hook writing to performance analysis.
• Supports text-first platforms (LinkedIn, X, Threads, Bluesky) and visual-first captions (Instagram, TikTok, Pinterest).
• Integrates with the BlackTwist MCP server for scheduling and metrics, falling back to advisory mode otherwise.
• MIT licensed and forkable for custom brand voices.

Caveats

• Visual-first support is limited to captions for Facebook, Instagram, TikTok, and Pinterest; it does not generate images or video.
• Without the BlackTwist MCP server connected, skills operate in advisory mode — they draft and plan, but cannot post or fetch data automatically.
• The repository is a collection of skill definitions and context files, so you will need an existing agent setup (Claude Code, Cursor, etc.) to use them.

Verdict

Worth a look if you run personal or company social accounts and want AI agents to handle the busywork of planning, writing, and analyzing text-based content. Skip it if you need end-to-end visual content creation or a fully autonomous bot that does not require manual oversight.