When your IDE knows more about App Store keywords than you do

What it does

aso-skills is a library of dozens of specialist skill files that teach compatible AI agents—Cursor, Claude Code, or anything following the Agent Skills standard—how to perform app store optimization and mobile marketing. Each skill contains frameworks, scoring rubrics, and output templates covering everything from keyword research and metadata optimization to Apple Search Ads, press outreach, and crash triage. The agent reads the relevant skill, optionally pulls live App Store data through the Appeeky API, and returns structured recommendations rather than generic advice.

The interesting bit

The project treats ASO expertise as portable infrastructure rather than blog posts or expensive retainers. A router skill (aso-router) handles natural-language routing so you don’t need to memorize dozens of command names, and skills chain together—an audit might automatically trigger keyword research, then feed into metadata optimization.

Key highlights

• Covers the full app lifecycle: ASO core, creative assets, paid acquisition, retention, monetization, analytics, and even App Store rejection recovery.
• Optional Appeeky integration supplies live keyword rankings, competitor metadata, download estimates, and direct App Store Connect metrics via MCP.
• Skills include concrete deliverables like 10-factor scorecards, 8-week launch timelines, and press pitch templates—not just vague prompts.
• Works standalone with general marketing knowledge if you don’t connect the API.

Verdict

Indie developers and app marketers who already live in Cursor or Claude Code should grab this—it turns idle chat into structured growth work. If you don’t ship mobile apps or don’t trust AI agents with marketing strategy, there’s nothing here for you.