Marketing skills that check your real ad spend first

What it does

This is a library of marketing skills for the OpenClaw agent framework, covering CRO, SEO, copywriting, paid ads, email, and SaaS growth strategy. Each skill reads a central product-marketing-context.md file and attempts to produce shippable output—copy, audits, or scorecards—rather than generic advice. Optional data connectors pull live performance data from Google Ads, Search Console, Meta Ads, and X/Twitter so the agent grounds its recommendations in your actual account numbers.

The interesting bit

The project openly mocks the usual AI marketing consultant experience (“Improve your CTA” / “Check your bounce rate”) and instead structures every skill to prioritize by impact and cite real data. It is essentially a curated prompt-and-connector pack that snaps into OpenClaw.

Key highlights

• Central context file: describe your product once in product-marketing-context.md and every skill references it automatically.
• Live data connectors diagnose specific account issues, such as naming exact keywords with zero conversions and their spend, or flagging creative fatigue by CTR drop.
• Broad coverage across the SaaS marketing stack, from pricing strategy and churn prevention to programmatic SEO and cold-email sequences.
• Explicitly benchmarked against the similar Toprank project, claiming broader skill coverage.
• MIT licensed.

Caveats

• The README doubles as a marketing funnel for MyClaw.ai cloud hosting, complete with banner ads and repeated “Get started free” CTAs.
• Skill counts are inconsistent across the repo description (33) and README headers (36 and 37), so the exact inventory is unclear.
• Without an OpenClaw agent and the relevant API credentials, the skills are structured text and prompts in search of a runtime.

Verdict

Useful if you are already running OpenClaw and want pre-built, data-aware marketing agent behaviors. If you are not in the OpenClaw ecosystem, this is just a well-organized wishlist.