Auditing websites for GPTBot, not just Googlebot

What it does geo-seo-claude is a skill for the Claude Code CLI that runs comprehensive website audits targeting AI search engines—what the author calls Generative Engine Optimization (GEO). It fetches a homepage, detects business type, and spins up five parallel subagents to check AI citability, platform-specific readiness, technical SEO, content quality, and schema markup. The output is a composite GEO Score from 0 to 100 and a prioritized action plan, optionally rendered as a client-ready PDF report with charts and score gauges.

The interesting bit The project treats AI crawlers as a first-class audience: it checks robots.txt against 14+ LLM bots like GPTBot and ClaudeBot, scans brand mentions across Reddit and Wikipedia, and even generates an llms.txt file to help crawlers map your site. It is essentially a Python-backed orchestration layer that uses Claude Code’s own agent system to parallelize work that would otherwise require a stack of separate SaaS tools.

Key highlights

• Runs inside Claude Code as a namespaced skill, extending the CLI with audit and reporting capabilities.
• Parallel audit flow using five subagents to analyze AI visibility, platforms, technical SEO, content, and schema simultaneously.
• Scores content blocks for “citability,” claiming optimal AI-cited passages run 134–167 words and should be self-contained.
• Includes a lightweight CRM and proposal generator for agencies, storing prospect data in ~/.geo-prospects/.
• Ships with JSON-LD schema templates (Organization, LocalBusiness, Product, etc.) and a ReportLab-based PDF report engine.

Caveats

• Requires the Claude Code CLI and Python 3.8+; it is not a standalone application.
• On Windows, the installer expects Git Bash and explicitly warns against PowerShell or Command Prompt.
• The prospect data directory (~/.geo-prospects/) is left behind after uninstall and must be deleted manually.

Verdict Worth a look if you run an agency or marketing team that needs to explain AI-search readiness to clients with hard numbers and pretty PDFs. Skip it if you are not already using Claude Code or if you need a fully self-hosted, independent audit tool.