What it does

GEO-SEO Claude is a skill pack for Claude Code that runs website audits through the lens of AI search engines. It checks whether GPTBot, ClaudeBot, PerplexityBot and a dozen other crawlers can reach your site, scores content for “citability” (self-contained passages LLMs like to quote), scans brand mentions across platforms, and spits out client-ready PDF reports with charts and action plans. Traditional SEO is in there too—Core Web Vitals, schema markup, E-E-A-T—but it’s framed as supporting infrastructure, not the main event.

The interesting bit

The project treats AI search as a distinct optimization surface with its own rules. The scoring weights are explicit: AI citability and brand authority together account for 45% of the composite score, while technical SEO gets 15%. There’s even a nascent standard being pushed—llms.txt, a robots.txt-adjacent file for AI crawlers—with a generator and validator included. The README is unusually direct about the business model: tool is free, monetization playbook is behind a Skool community paywall.

Key highlights

• 13 specialized sub-skills and 5 parallel subagents handle different audit dimensions (crawlers, schema, content, platforms, etc.)
• Citability scorer looks for 134–167 word passages that are “self-contained, fact-rich, and directly answer questions”
• Brand mention scanner covers YouTube, Reddit, Wikipedia, LinkedIn and 7+ other platforms
• PDF report generator uses ReportLab for score gauges, bar charts, and color-coded tables
• Isolated Python venv install; uninstaller provided, though prospect CRM data in ~/.geo-prospects/ persists and must be deleted manually
• One-command curl-to-bash install for macOS/Linux, Git Bash for Windows

Caveats

• The market size and conversion rate stats in the “Why GEO Matters” table are unsourced projections; treat as marketing material, not data
• Windows support requires Git Bash specifically; PowerShell and CMD are explicitly unsupported
• The Skool community upsell is woven throughout; the “free tool, paid education” model is transparent but persistent

Verdict

Worth a look if you’re running an agency pivoting to AI search audits, or if you’re curious how SEO tooling is fragmenting into platform-specific optimization. Skip it if you want a standalone CLI tool—this is a Claude Code skill, not a general-purpose binary, and the workflow assumes you’re already in that ecosystem.